This product was created for the competition Tokyo Midtown Award 2018. In the constantly changing and fast-moving life of Tokyo, it is easy to overlook, but there is certainly a delicate aesthetic unique to Japan. I made a tissue paper that reminds me of that. Scattered paper with Japanese traditional patterns is not only delicate and beautiful, but also can be used in small pieces. Also, in order for Tokyo as a global city to further develop in the future, we aimed for products that raise awareness of environmental protection in everyday life.
Concept & Design: Natsuko Mizushima